Blue Navy was already a long-established and successful store for super-quality menswear when we arrived.
Our task was the easiest there was and we did not even need a strategy:
To convey the quality of the fabric, the design and the sewing of the store's clothes - both in the logo and in the language.
So what did we do? What was needed, just beautiful.
Logos, cards, sign, bags.
The simplicity and cleanliness of the clothes were also expressed in the new language.
Especially in the carrying bags that thanks to the investment readiness of Alon Pinto, the owner, came out really great.
This. Now the stores in Digingoff are also dressed for success.